Location : Taipei, Taiwan

Contact : Phantaci

General : Founded in 2006, PHANTACi is a brand established by Jay Chou fashion icon/movie star and his close friend Ric Chiang. In 2008 PHANTACi was officially announced as one of Nike's Tier Zero accounts, sitting itself next to the likes of UNDEFEATED, ATMOS, and NORT. PHANTACi carries lines such as Nike (NSW, SB), Whiz, Casio, Clarks Original, Crazy Smiles (By: MIchael Lau), DRx (Dr. Romanelli), Stampd', New Balance, Gourmet, and Play Cloths.

The following images are from Jay and Ric's newest store that just opened on the eastern part of Taipei..

Our guys are busy in China finishing production for Fall, and we're really stoked on how things are coming out. We'll be dropping some more preview images early next week, but until then here's an image from our factory, showing our cup sole mold. Just one of the many stages in the creative process.

The Patta homies are hitting Europe strong and the below article in latest issue of Label Pros talks (In Dutch) about their European take over / plan.. Keep up the good work guys.. Label also gives you another taste of TI$A..

A little behind the scenes piece our boy Dustin put together while shooting for our TI$A video, set to release along side the shoes next month.. If you can't view the vimeo video below, click HERE for the link to youtube.